Selling your house in Superior for the highest price involves more than a signature and a “For Sale” sign. From marketing to pricing to negotiating, sellers need a trustworthy and knowledgeable real estate agent to help them make informed decisions. Asking the right questions can help you find the perfect agent.

How successful have you been with other sellers in my area?
Local market knowledge is essential for getting maximum value. Your agent needs to understand who’s buying in your area, competitive listings in surrounding neighborhoods as well as market trends. Hiring a full-time agent who has strong sales results in your neighborhood is essential.

Successful agents will be able to tell you what their sold price (as a percentage of the list price) is on average. It also should be clear how their stats, like the number of days their properties spend on the market, compare to the local board of Realtors’ average numbers.

What’s your recommended list price?
When it comes to price, sellers should ask about what comparable properties have sold for and where the market is going in their location and price range. A great agent will take into consideration historical data, as well as the absorption rate — or the amount of available inventory — for your price bracket.

Some agents will tell you your home is worth more than you think, he or she may only be telling you what you want to hear. If the number seems off, consult with at least one other agent to see if the value makes sense. If you think your property is worth more than the market suggests, discuss it with your agent, and provide facts from previous sales in your area.

How are you going to market my home?
A great agent will have a thorough marketing plan including professional photography and staging, syndicated listings and maximizing the number of online impressions to drive as much traffic as possible to the listing.

It’s critical to select an agent who has both an online and offline marketing plan plus the financial resources to market your home on third-party sites like Zillow, and Trulia.

How are we going to communicate?
Ask potential real estate agents how often they expect to communicate with you during the selling process and make sure it matches your expectations. Good communication skills are essential to the real estate deal. Finding a real estate agent who asks relevant questions and connects frequently with you is crucial.

If you are considering selling, give me a call! I can help with expert advice on home improvements, optimal timing for listing your home, as well as a detailed market analysis. Call me at 720.373.9297 or reach me by email at